Respect for the animal does not end at the farm gate.
Farm animals can need another home for many reasons. Learn how rescue, sanctuary, rehoming, livestock auctions and other pathways work, including some of the difficult realities surrounding horses in Alberta and Canada.
PureBeef supports Alberta agriculture while also believing animals deserve appropriate care throughout their lives. These ideas are not in conflict.
Understand rescue, rehoming and responsible lifetime care.
Understand what can happen when horses need another path.
Some parts of animal agriculture are difficult to talk about.
PureBeef does not believe hiding those subjects helps animals, farmers or consumers. Our goal is to explain what actually happens without sensationalizing it.
That includes rescue and sanctuary, but also livestock auctions, horse dealers, slaughter pathways, wild horse management and live horse exports.
Know the system.
Ask better questions.
Respect the animal.
Enquiries can create real support for animal rescue.
When an enquiry through PureBeef results in a sale, the producer contributes
any amount — $10, $25, $50 or more to support animal rescue. Every contribution matters.
The contribution is paid by the producer at no additional cost to the customer.
100% of the producer’s contribution is for animal rescue.
PureBeef does not retain any portion of it.
You can also contribute directly to a listed rescue. If it does not have its own contribution page, PureBeef can process it on the rescue’s behalf — 100% goes to the rescue, less payment processing fees.
Compassion and questions belong together.
A responsible rescue should be able to explain where its animals come from, how they are cared for, what happens after rehabilitation and how it manages the number of animals in its care.
Animal welfare is part of the larger food story.
Explore how animals are raised, how farm-direct meat reaches consumers and how Alberta producers, processors and regulators fit together.