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Questions to Ask Your Farmer

Buying directly from a farmer gives you something that can be difficult to
get from a supermarket package: the opportunity to ask how the animal was
actually raised.

About the cattle

  • Were the cattle born and raised on your farm?
  • What breed or cross are they?
  • Do cattle spend time on pasture?
  • If animals come from another farm, where do they come from?

About feeding

  • What do cattle eat during the grazing season?
  • What do they eat during winter?
  • Are they grass-finished, grain-finished or combination finished?
  • If grain is used, what is fed and for approximately how long?

About animal health

  • Are growth-promoting implants used?
  • How are antibiotics used when an animal becomes sick?
  • What vaccinations are part of the herd-health program?
  • How are parasites managed?

About processing

  • Which abattoir processes the cattle?
  • Is the meat processed through an inspected facility?
  • How long is the beef aged?
  • Can I complete my own cut sheet?

About the price

  • Is pricing based on hanging weight, packaged weight or a flat share price?
  • Are processing charges included?
  • Is a deposit required?
  • Approximately how much packaged beef should I expect?
PureBeef principle: There is no requirement that every farm
use the same production system. What matters here is transparency: explain
the practice and let the customer decide what matters to them.
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