Building a Strong PureBeef Processor Profile

A useful processor profile should answer the questions a farmer or rancher needs answered before they call. PureBeef processor listings are designed to make Alberta processing options easier to discover and understand.

Start with the basics

Keep your business name, location, phone number, website and other public contact information current.

Tell producers what you process

Clearly identify the livestock species and processing services your facility currently accepts.

If you do not accept cattle, farm-direct orders or certain types of custom processing, saying so can save everyone time.

Explain your processing route

Where relevant, identify the type of operation and services you provide, such as:

• Provincially inspected abattoir
• Federally regulated establishment
• Mobile abattoir
• Mobile butcher
• Mobile butcher facility
• Custom cutting and wrapping
• Specialty meat processing

List useful services

Producers may want to know about aging, vacuum packaging, freezer wrapping, sausage making, smoking, curing, organ handling, bones, tallow or other available services.

Explain how bookings work

Tell producers whether you are accepting new customers, how far ahead they should book and how cut sheets are submitted.

Keep information accurate

Processing capacity, prices and services change. PureBeef would rather show a field as unknown than publish information that cannot be supported.

Processors can request corrections or provide updated information without paying for placement.

PureBeef does not sell rankings

Participation in the PureBeef directory is free. Paying PureBeef is not required to appear higher in processor search results.

Our goal is straightforward: help Alberta producers find processors and help processors clearly explain what they offer.