PureBeef Add Your Listing
Processors
Next Article Explaining Beef Processing Prices →

Working With Farm-Direct Beef Producers

Farm-direct beef creates a different relationship between processor and producer than conventional livestock marketing. The producer is often coordinating the animal, processor, cutting instructions, payment and final customer at the same time.

Understand the producer’s role

A farm-direct producer may be responsible for finding customers, collecting deposits, explaining estimated weights, coordinating cut sheets and arranging pickup.

Processors can make that job considerably easier by clearly communicating their own requirements.

Publish your services

Producers should be able to determine:

  • Species you process
  • Whether you accept farm-direct beef
  • Available slaughter dates
  • Aging options
  • Cutting options
  • Packaging options
  • Specialty processing available
  • Who submits cut sheets
  • How processing charges are calculated
  • Pickup procedures

Don’t make producers guess

A producer cannot accurately explain processing to customers if the processor’s policies are unclear.

The processor is part of the farm-direct customer experience.

Even when the customer purchased the animal from the farmer, the quality of communication at the processing stage affects the customer’s overall experience.

Set realistic timelines

Explain slaughter scheduling, aging, cutting and pickup timelines. If seasonal demand changes those timelines, tell producers early.

Build long-term relationships

Reliable producers can become valuable repeat customers. Likewise, a reliable processor can become an important part of a farm-direct beef business.

Clear expectations on both sides reduce errors and make the local beef system stronger.

← Previous Customer Pickup and Cold Storage Next → Explaining Beef Processing Prices