Privacy Policy

PureBeef.ca helps connect consumers, farmers and ranchers, licensed meat processors, and animal rescue organizations across Alberta. This Privacy Policy explains how information may be collected, used and protected when you use PureBeef.ca.

Information you provide

We may collect information that you voluntarily provide when you contact a farm or processor through PureBeef.ca, submit or claim a listing, contact us, or participate in a contribution or support program.

Depending on the service you use, this information may include your name, email address, phone number, business or organization information, and the content of your inquiry or submission.

Farm and processor inquiries

When you use an inquiry form to contact a participating farm or licensed processor, the information you enter is used to deliver your inquiry to the intended recipient and to operate and measure the effectiveness of the PureBeef service.

Contact information submitted through an inquiry form is not intended to be published as part of your inquiry.

Business and organization listings

PureBeef.ca contains information about farms, ranches, licensed meat processors, animal rescues and related organizations. Listing information may come from the organization itself, publicly available sources, government records, or other authoritative directories.

Where appropriate, PureBeef identifies or links to the source of public information. Listing owners may be provided with ways to claim a listing, provide updated information, or report an inaccuracy.

Contributions and animal rescue support

PureBeef may provide programs that generate or facilitate contributions to participating animal rescue organizations. Information necessary to administer, document and reconcile a contribution may be retained for operational, accounting and record-keeping purposes.

Payment or contribution processing may involve PureFarmFresh.com or another service used to complete or administer the transaction. Information required to process a transaction may therefore be provided to the applicable service provider.

Website analytics

We may collect information about how visitors use PureBeef.ca so we can understand traffic, improve the directory and educational resources, measure referrals and inquiries, and evaluate the impact of PureBeef programs.

This information may include pages viewed, referring pages or websites, general device and browser information, interactions with directory listings, searches, and actions such as visiting a website, viewing a map, starting an inquiry, or using a contribution link.

Technical information

Like most websites, our server may automatically receive technical information associated with a request, such as an IP address, browser or user-agent information, requested pages, referring information and timestamps. This information may be used for security, troubleshooting, abuse prevention, analytics and operation of the website.

Cookies

PureBeef.ca or services used by the website may use cookies or similar technologies where required for website functionality, security, preferences or measurement. Your browser may allow you to restrict or remove cookies.

Maps and external services

PureBeef.ca may use mapping, payment, email, analytics or other third-party services. These services may receive technical information when they are loaded or used and may operate under their own privacy policies.

Links to other websites

PureBeef.ca contains links to farms, processors, rescues, government resources, PureFarmFresh.com and other external websites. PureBeef is not responsible for the privacy practices or content of external websites.

How we use information

Information collected through PureBeef.ca may be used to operate the website, deliver inquiries, manage listings and claims, administer contributions, maintain records, improve services, measure website and directory performance, prevent abuse, troubleshoot problems, and respond to requests.

Information sharing

We may share information when necessary to provide a service you requested, such as delivering an inquiry to the farm or processor you selected or processing a contribution. Information may also be disclosed when required by law or when reasonably necessary to protect the website, its users or others.

PureBeef does not sell personal information.

Data retention

Information is retained for as long as reasonably necessary for the purpose for which it was collected, including operational, accounting, security and legal requirements. Different types of records may therefore be retained for different periods.

Your information

You may contact PureBeef to request a correction to information you have provided or to ask about personal information associated with your use of the service. Listing owners may also use the available listing-management or claim tools to request updates to their listing.

Security

Reasonable administrative and technical measures are used to protect information handled by PureBeef.ca. No internet service can guarantee absolute security.

Changes to this policy

This Privacy Policy may be updated as PureBeef.ca develops new features or services. The current version will be published on this page.

Last updated: September 18, 2026